What to do about Bad Media? Boycott! part 2
Rather than boycott the TV shows (also radio programs) themselves (which they wouldn't know and would not affect them anyway), I suggest the advertisers be the subject of the boycott. And in order to start a boycott of the advertisers, I suggest that there are some steps that may be done:
1. Agree which TV programs are bad.
2. Identify which are the most ardent advertiser/s in that program.
3. Threaten the advertiser/s with the boycott.
4. If the advertiser did not pull-out their ads within a week, then proceed with a boycott of the said advertiser.
Easy? Hell, no!
First, how can everyone agree on which TV programs are bad? Who will set the criteria, and how could that person be believed? Next, how can you threaten a big company with a boycott when you do not have throngs of people behind you? And then, how can you proceed with a boycott, when only a handful knows that there is such a call?
I learned that there was a boycott of some companies, when Ninoy Aquino got killed and during the move to oust a dictator in 1983 to 1986. It was a boycott of Marcos crony companies, among them the Security Bank. It was a successful boycott, the bank almost collapsed (they said), but the boycott was led by personalities of the time (i.e. Cory Aquino). Unfortunately, I am sure that the big personalities will not support any similar movement at this time.
Clearly, a boycott movement is very much akin to a People Power movement, and should be its natural extension. It is almost impossible to get it going, but once started could oust dictators, if not move mountains. In 1986, People Power was aroused by a radio station, the radio veritas and later the radio bandido. In 2001, People Power was spread through the use of mobile phone texting. Now, can it be started by a blog?
