Obviously, 7:30-8:00AM is the prime time in morning AM radio. There are more commercial advertisements at this time than any other time. However, rather than air the best shows, AM radio producers seems to be using this time for propaganda from different interests.
I explained in my
previous blog how DZBB’s Mike Enriquez, dedicated this time one day on radio to promote Ritemed, the generic drugs company, which he openly endorses. Yesterday, I had the opportunity to listen to DZMM’s Anthony Taberna and Gerry Baja, whose Dos por Dos program proved to be no better. Yesterday’s program was dedicated to criticize Mikey Arroyo, the presidential son who is also a congressman.
Rather than talk about the big news of the day, such as Nayan’s return home, or the typhoon’s devastation of Dinggalan, Aurora, or the President’s own return from APEC meeting, or the just concluded Jeepney strikes, Baja and Taberna thinks that their most important topic of the day, and which deserved the 30 minutes of their program, is Mikey Arroyo’s supposed endorsement to legalize marijuana. Of course, the
news reports from which the duo based and dedicated their program indeed says that the young Arroyo is keen to endorsing a bill on Marijuana but with ifs and buts splattered all over it. It is easy to see where the DZMM program is coming from, and it is definitely not coming from the side of fairness.
The program started with mock praise for Cong. Arroyo’s good heart to support a bill from another congressman from the Cordillera’s. They then presented some internet research on the medical use of marijuana, which, they make sure to say, are not yet confirmed nor proven. Next, they presented some data on the ill-effects of pot use, which of course we all know already and we cannot help but agree. Obviously, the ill-effects outweighs the unproven benefits.
And if it is the most important topic of the day, who do you think will Taberna and Baja interview live on radio? Mikey Arroyo himself? Wrong. Without even an explanation on why they are not interviewing Mikey Arroyo, the program instead had the chief of PDEA interviewed on telephone, who of course furthered the case versus the use of drugs which is not the argument in the first place.
The closing part of the program is where they read some text messages from their listeners, who largely agreed that pot use should remain illegal. While Taberna and Baja wasted their entire 30 minutes of their primetime program on a non-news such as this, they have the guts to say that Arroyo ought to use his time on more important matters… perhaps, such as on Nayan’s return home, or the typhoon’s devastation of Dinggalan, Aurora, or the President’s own return from APEC meeting, or the just concluded Jeepney strikes.