Elections are Largely by the Media
The results of the recent elections just show how important mass media really is in a democracy. The GO's triumph over the TU is mainly a result of mass media's treatment versus PGMA and her candidates. The Ang Kapatiran's disastrous performance, Pacquiao's loss, "Among" Ed's triumph, Ralph Recto's demise and Pangilinan's drop in rankings are just a few examples all the result of biased reporting and persuasion by the mass media.
People are wrong when they say that the Filipino is at last wising up when PacMan failed to win a seat in Congress. Pacquiao was consciously targetted by many in the mass media. Both ABS-CBN and GMA in their morning radio programs mock his running while making his opponent look like a Joan of Arc - a little girl with iron-fitted heart. Of course, mass media failed to highlight that the girl is equally opportunistic as coming from a dreaded political dynasty.
Kiko Pangilinan is called "Mr. Noted" by ABS-CBN. Wouldn't that explain his sharp drop from number 1 to number 5?. Ralph Recto meanwhile is a popular figure but made notorious by the same ABS-CBN DZMM radio anchors (as such we conclusively say paid hacks) Ted Failon and the DosPor Dos chuwariwaps. By calling Recto as the father of the EVAT as if the EVAT is single-handedly authored, pushed, and approved by Recto, and as if the EVAT is altogether bad he became the main reason for the entire bureaucracy's corruption!
Needless to say, the AngKap was largely ignored. They got less coverage than Keanna Reeves new movies and sexual exploits. If compared to Kris and Ruffa coverages, the AngKap coverage is a hiccup to their growl. Meanwhile, "Among" Ed gets an unusually good coverage. He got seen in some TV and newpaper features. He is pictured as a sanitizer in the middle of PGMA's dirt bag. A poor priest (who by the way has good write ups and well directed photographs, obviously well funded campaign masquerading as people power) fighting against corrupt dirty government allies.
Meanwhile, senseless oppositionists Escudero, Cayetano, Honasan and Trillanes are given respectability. Nobody remembered Escudero's wholehearted support for Erap and his charge against Davide. Nobody cared for proofs from Cayetano's charges against FG. Nobody questioned the evil of coup d'etats.
Maguindanao is now known to everyone as the dirtiest place in politics. The simple Koko versus Zubiri race cannot even be resolved by mass media. Amazingly, they forgot they had surveys done there. They are just waiting for the results and not analyzing the situation. They claim to not want to favor one over the other although they are actually favoring the real loser over the winner there!
I do not care either for Koko or Zubiri, or Trillanes or Pangilinan, or Escudero or Cayetano or Recto or Pacquiao. To me, they are all either opportunists or spineless politicians. The point here though is the power of mass media. The can make or break the nation. But we are not totally helpless against them. They are businessess and they live on advertising revenues- money from advertisers which we can only softly but surely persuade.
