The Inquirer today had an editorial chastising Bayani Fernando for early campaigning and use of the people’s money in the same early campaign. The editorial is of course referring to the tarpaulin announcements (or advertisements) by Fernando along EDSA, apparently an attempt for an early campaign veiled as a call for public order.
Nothing is wrong with the editorial, except that it is obviously not an editorial against early campaigning. Surely, the writer is against Fernando for whatever he does. And what better issue can they forward against the MMDA chief but “early campaigning”?
Consequently, the writer said that Fernando is a “pretender” and an “interloper”, and “his pretentiousness knows no bound”. He is also an “extreme egoist” has “insufferable arrogance” and his actions are "pathetic and sacrilegious". I am not sure if the editorial is just trying to use space for lack of more issues to cover for I cannot imagine how they can use pathetic and sacrilegious to describe the same action at the same time.
Fernando is already a pretender and interloper—at the expense of the public. And his pretentiousness knows no bounds. In the run-up to the Ninoy Aquino Day and National Heroes Day, the MMDA distributed stickers and other paraphernalia bearing his name, which means “hero” in English. Motorists put the stickers on their windshields and those who violated traffic rules were reportedly treated leniently by MMDA traffic enforcers. Pressed to explain the stickers, the Land Transportation Office said it’s illegal to put just any sticker on windshields and asked motorists to remove them.
The attempt at self-canonization is both pathetic and sacrilegious. Only the extreme egoist could put himself on the level of patriots and heroes, who are there in the pantheon not by self-aggrandizement but by collective acclamation. And if heroism, in the case of Aquino and others like him, is self-sacrifice and self-immolation, how can Fernando claim to be in their league? He is making martyrs of us all by his insufferable arrogance.
While the editorial is accusing Fernando as a pretender, it is easy to deduce that he is just playing with words, a usual advertising gimmickry (referring to stickers allegedly distributed by the MMDA). As supposed interloper, Fernando apparently used the timing of the national heroes day to play on his name (as in “Araw ng mga Bayani”), again a usual advertisement style. As an “egoist”, perhaps the writer is agitated by Fernando’s name. The editorial should have been content on chastising for early campaign. Instead, the writer also chastised Fernando on the marketing style. Would the same editorial label big advertisers for using public holidays and putting the name of their product in their ads? Obviously, the writer has nothing more to say and in saying more showed his blind anger towards his subject.
Note that the editorial also accuses the MMDA of “reportedly” being lenient to drivers of cars with the “BAYANI” stickers – a very serious charge. That is one thing bloggers do often, getting away with saying something without actually backing it up with facts. I just hope the Inquirer would not resort to such short cuts, for their paper also exists to actually report facts – and their opinions are supposedly based on such facts. Again, if you are angry at something, I cannot blame you for not maintaining your objectivity and professionalism, can I? Or, in the case of an Inquirer editorial, Can I, really?
If we all look closely only on the valid arguments, we can all well conclude that those are old tirades and does not hold water anymore. Those are all old arguments without solutions. It is very easy to focus anger on supposed early campaigning. However, nobody has ever thought how anyone like Fernando can win an election without resorting to such promotion. Meanwhile, the mass media (the Inquirer included) easily forget that people like Fernando who actually does something actually did many things for the country. Actually “forget” is the wrong word. It is more of "ignore" if not "deny". Fernando, and those like him should have always been given free publicity by the mass media. It is mass media’s responsibility to report to the people who among our leaders are doing good, not just those who are doing bad. Instead, Fernando, etc. can only resort to early promotional gimmicks which they did not have to do in the first place had mass media been responsible enough.
Although in the end, the editorial also included the other early campaigners in its tirade, it finally said: “At least they are not using public funds for their visibility campaign”. The writer obviously failed to see that Legarda, Escudero, Lacson, Roxas., etc are blatantly in conflict of interest (and hence engaging publicly and without doubt in graft and corruption) when they agree to use their face for advertisements for specific products. Everybody now forgot that Legarda, Escudero, Lacson and Roxas are senators representing the Filipino people and not just Lucida, Santre, Facial Care or Tide! Is there anything worse than that?
Lastly, I cannot help but note that the writer failed to mention the names of the other early campaigners in similar relation to the vivid negative descriptions he allied with Fernando’s name. People might not notice but this glaring omission is a usual corrupt pundit’s tactic aimed to avoid anyone from reading between the lines as to who the pundit is rooting for. By not mentioning everybody, the pundit conveniently does not need to mention his or her own patron.